There is one feature where, in my opinion, LinkedIn truly excels – its blogging platform, also know as the LinkedIn Publishing Platform.

linkedin publishing platform home

Put simply, it’s a well-made editor with great potential reach and promotion to you network and beyond, with built in stats to boot.

How To Get Started

If you have a LinkedIn account, you already have the capability to access the Publishing Platform. Originally it was limited to a number of “thought leaders”, and posts were propogated through “online newspaper” Pulse. But these days it’s open to anyone.

In fact it’s been right under your nose all along. Here it is:

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linkedinI love Facebook and Twitter, but I’ve got a bone to pick with the last of the “Big Three”…

I’m not shy to mention that I’m not 100% on board with LinkedIn. Don’t get me wrong: I believe that a social network targeted at professionals is absolutely essential. Unfortunately, there are a few ways in which LinkedIn falls short of requirements…

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