Happy new year!

The mulled wine bottles are empty, the presents are unwrapped, and at midnight on Saturday we clinked our glasses of champagne. After that, all there is to look forward to is the two or three long months until warmer weather returns.

We decided to give you something else to look forward to…

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The name may be a little misleading.

We’ve been in business for FOUR YEARS on 18th October, so we’re throwing FOUR DAYS worth of party, not just the one.

Some might say we take our birthday a little too seriously. I mean, at this rate, by the time we turn 30, our birthday will last an entire month… though we’re not sure why that would be a bad thing!

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Welcome to Social Media Catchup! It’s your monthly round-up of social media news, changes and updates, geared towards what UK small businesses need to know.

We missed our last catchup blog post – we blame that back-to-work feeling that always hits at the start of September. This means we have a bumper issue prepared for you today, including something shocking from Snapchat and something terrific from Twitter…

We’ll discussed some of the top changes in-depth in our monthly Facebook Live session, and scroll down to see all the changes across social media in the last month.

Preview

Facebook – improved Offers, new analytics for Videos, more images on Carousel ads, WhatsApp-Facebook integration, doodles on WhatsApp

Instagram – Business profiles, Save To Draft, pinch to zoom, save and mute Stories, coloured text on Stories, keyword moderation in comments, ad improvements

Twitter – longer tweets, Moments, customer support tools, DM button and improvements

LinkedIn – hashtags and content search, conversion tracking, Publishing Platform revamp, desktop redesign

Google – YouTube Community, Hangouts on Air retired, Allo

Snapchat – Snap Inc. and Spectacles, custom geofilter templates

Misc – #SocialQuirkDay

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If you haven’t navigated to your Facebook page recently, you may have missed how different it looks these days!

New Facebook page layout as seen on the Social Quirk page

We talked a little bit about what’s changed and how fantastic this new layout is in our Live Stream last week (you can catch it here if you haven’t seen it).

Lots of people set up their Facebook pages and forget about them. When did you set up your page – 5 months ago? 5 years ago? Do you know that everything is still current? Does it all still look as great as it did on day one? Do you think your customers might be getting a little bored of your photos?

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Welcome to Social Media Catchup, your monthly round up of social media news, changes and updates, geared towards what UK small businesses need to know.

July was quite quiet, but we’ve had two huge pieces of news this month from Facebook and Instagram. We discussed these in-depth in our monthly Facebook Live session, so watch the video for some actionable steps, or scroll down to see all the changes across social media in the last month.

Preview

Facebook – new Facebook Page design, Shops and Services sections, clickbait headline reduction, 1 billion on Messenger, improved Live

Instagram – Instagram Stories, Instagram scheduling on Buffer

Twitter – new features for Periscope, new Ads Manager, Instant Unlock ads, searchable stickers

LinkedIn – LinkedIn Influencer videos

Google – Analytics Demo

Snapchat – Suggest, Snap-recaps, Geostickers

Misc – Canva for iPhone, Pokemon GO Sponsored Locations

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